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Why Fundraising Can Seem Scary: Overcoming Your Fear

Laughlin Ashe
Written by :

Laughlin Ashe

Categories: Fundraising

Every single nonprofit has to fundraise, but for many it can be a daunting task. Here are some reasons nonprofits may not want to fundraise and how suggestions on how to overcome those reasons:

  • Don’t know how: Some nonprofits or new staff members don’t have much experience with fundraising. There are many different strategies (See Nonprofit Fundraising: Don’t Spread Yourself Too Thin), and it’s hard to know where to start. You can talk with other nonprofits, hire a consultant, or conduct your own online research to determine the best strategy for your organization.
  • Culture of Event: Some nonprofits hold great events, but they are not true fundraisers (See 5 Signs You Are Throwing a Party instead of a Fundraiser). They may not want to ‘risk’ their event by turning it into a fundraiser. However, there are subtle ways to add a fundraising component, such as a text-to-pledge or call to action, while still maintaining the 'lightness' of the event. 
  • Pride: Some may think it shows weakness to have to fundraise. Nonprofits may not want to seem desperate for money. You must realize, however, that every nonprofit has to fundraise and every potential donor is aware of that. It does not hurt your credibility whatsoever to ask for money. 
  • Personal Discomfort: Asking for money is scary and can be awkward. This discomfort dissipates with repetition. And, being comfortable when asking for money is more inviting for potential donors and makes them feel connected to you and your organization.
  • Fear of Being Annoying or Rejected: There is a fear that asking for money or turning your event into a fundraiser can upset guests or make them feel uncomfortable. However, guests know that coming to a fundraising event will (and should) involve being asked for a donation. The worst they can say is no, but it's likely you'll be suprised by the amount of peope who say yes.
  • Costs: Fundraising and events undoubtedly have an upfront cost. This is unavoidable. However, it is better to think of it as an investment. You are investing in your fundraising with the assumption (and hopefully well laid-out budget) that you will make your money back and then some. Every nonprofit does this, and the majority of fundraising is profitable.

It’s time to move past your uneasiness and go fundraise! Whatever happens, you’ll be making more than you are by doing nothing and allowing your fear to take over.