--- title: Attracting a Corporate Sponsor for Giving Tuesday description: Giving Tuesday provides an opportunity for nonprofits to attract corporate sponsors that are interested in the media attention and co-branding provided by a media-savvy day like Giving Tuesday. How can a nonprofit get a corporate sponsor? What is important to the company? image: https://blog.swellfundraising.com/hubfs/Blog%20header%20images%20(1).png --- [Client Login](http://manage.swellgives.com) - [![Twittee](https://blog.swellfundraising.com/hubfs/Swellfundraising-Mar2017-Theme/Images/twitter_secondnav.svg)](https://twitter.com/swellfunds) - [![Facebook](https://blog.swellfundraising.com/hubfs/Swellfundraising-Mar2017-Theme/Images/facebook_secondnav.svg)](https://www.facebook.com/swellfundraising) - [![LinkedIn](https://blog.swellfundraising.com/hubfs/Swellfundraising-Mar2017-Theme/Images/linkedin_secondnav.svg)](https://www.linkedin.com/company/3605977?trk=tyah&trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A3605977%2Cidx%3A2-1-2%2CtarId%3A1459363657085%2Ctas%3Aswell%20fund) [![Swell logo](https://blog.swellfundraising.com/hs-fs/hubfs/swell_just_website.png?width=144&name=swell_just_website.png "swell_just_website.png")](https://www.swellfundraising.com) # Blog ### Categories - [Fundraising (53)](https://blog.swellfundraising.com/topic/fundraising) - [Event Tips (52)](https://blog.swellfundraising.com/topic/event-tips) - [Event Tech (20)](https://blog.swellfundraising.com/topic/event-tech) - [Peer to Peer (7)](https://blog.swellfundraising.com/topic/peer-to-peer) - [Online Fundraising (6)](https://blog.swellfundraising.com/topic/online-fundraising) - [technology (5)](https://blog.swellfundraising.com/topic/technology) - [Junior Board (4)](https://blog.swellfundraising.com/topic/junior-board) - [Social Media (4)](https://blog.swellfundraising.com/topic/social-media) - [Event Ideas (3)](https://blog.swellfundraising.com/topic/event-ideas) - [Management (1)](https://blog.swellfundraising.com/topic/management) [See all](https://blog.swellfundraising.com/attracting-a-corporate-sponsor-for-giving-tuesday#) # Attracting a Corporate Sponsor for Giving Tuesday ![Brooke Battle](https://app.hubspot.com/settings/avatar/18d185227359438da80da2f804090157) Written by : ### [Brooke Battle](https://blog.swellfundraising.com/author/brooke-battle) Categories: [Fundraising](https://blog.swellfundraising.com/topic/fundraising)   There are several ways to activate and fuel gifts on Giving Tuesday - you’ve read about Unselfie social media posts and how to engage your network in peer fundraising.  We even have our [Procrastinator’s Guide](https://blog.swellfundraising.com/procrastinators-guide-to-giving-tuesday) (because who really has time to start this project 6 months in advance).     Giving Tuesday provides a unique opportunity to also engage a corporate sponsor - a Giving Tuesday partner.  How should you approach a corporate sponsor for Giving Tuesday?     **Why is Giving Tuesday compelling for a corporate sponsor? ** Giving Tuesday is an international day of giving with an unmatched online presence in the midst of the United States’ heaviest spending season.   (Remember, there is a reason the previous Friday is called ‘Black Friday.’). The media attention and goodwill surrounding Giving Tuesday is an excellent co-branding opportunity for a company.      **Matching Gifts Compel Giving** The corporate sponsorship of Giving Tuesday can be doubled by your efforts online.   Matching gifts create a sense of urgency for donors and a strong desire to help you attain the full match.  In this case, a company not only assists you with the gift but compels others at the same time.    **Focused Communication** Unlike an event sponsorship or an annual appeal, the sponsorship of Giving Tuesday can be focused on one main corporate sponsor.  This allows the nonprofit and its donors to truly elevate that partnership through social media, images and website names.     **National Exposure** The communication and media of Giving Tuesday is voluminous and difficult to break through.  Nonetheless, a corporate partner can authentically share it’s participation online and join in the international conversation around #givingtuesday.      The next step is to organize your plans and collect them into a sponsorship letter. We have an example [here](https://blog.swellfundraising.com/hubfs/GivingTuesday/Example%20Corporate%20Sponsor%20Letter.docx).   It’s time to launch those conversations. ![Giving Tuesday Ideas (1)](https://blog.swellfundraising.com/hs-fs/hubfs/Giving%20Tuesday%20Ideas%20(1).png?width=370&name=Giving%20Tuesday%20Ideas%20(1).png) ![Brooke Battle](https://app.hubspot.com/settings/avatar/18d185227359438da80da2f804090157) ### [Brooke Battle](https://blog.swellfundraising.com/author/brooke-battle) [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.swellfundraising.com%2Fattracting-a-corporate-sponsor-for-giving-tuesday%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.swellfundraising.com%2Fattracting-a-corporate-sponsor-for-giving-tuesday%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.swellfundraising.com%2Fattracting-a-corporate-sponsor-for-giving-tuesday%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.swellfundraising.com%2Fattracting-a-corporate-sponsor-for-giving-tuesday%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on pinterest](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/pinterest-color.png?width=24&name=pinterest-color.png) ](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fblog.swellfundraising.com%2Fattracting-a-corporate-sponsor-for-giving-tuesday%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=) Brooke Battle Creating Personalized Donor Experiences at Your Events ## Why? A Personalized Donor Experience The difference between a forgettable gala and one that leads... [Read More ![Read More](https://blog.swellfundraising.com/hubfs/Swell_Fundraising_May_2016_Images/tile_arrow.svg) ![Read More](https://blog.swellfundraising.com/hubfs/Swell_Fundraising_May_2016_Images/tile_arrow_hovered.svg) ](https://blog.swellfundraising.com/creating-personalized-donor-experiences-at-your-events) Brooke Battle Why We Canceled the Auction at Our Nonprofit Fundraising Event *“Join us on November 2nd for our annual gala. Guests will enjoy cocktails, dinner, a silent...* [Read More ![Read More](https://blog.swellfundraising.com/hubfs/Swell_Fundraising_May_2016_Images/tile_arrow.svg) ![Read More](https://blog.swellfundraising.com/hubfs/Swell_Fundraising_May_2016_Images/tile_arrow_hovered.svg) ](https://blog.swellfundraising.com/why-we-canceled-the-auction-at-our-nonprofit-fundraising-event) Brooke Battle Peer to Peer Fundraising: A Nonprofit Guide to Fundraiser Communication Effective communication is the cornerstone of successful peer-to-peer fundraising campaigns. This... [Read More ![Read More](https://blog.swellfundraising.com/hubfs/Swell_Fundraising_May_2016_Images/tile_arrow.svg) ![Read More](https://blog.swellfundraising.com/hubfs/Swell_Fundraising_May_2016_Images/tile_arrow_hovered.svg) ](https://blog.swellfundraising.com/peer-to-peer-fundraising-a-nonprofit-guide-to-fundraiser-communication) - [**](http://www.facebook.com/swellfundraising) - [**](https://instagram.com/swellfundraising) - [**](https://www.linkedin.com/company/swellfundraising) Newsletter sign up form it’s fast and easy ```   ``` [About Us](https://www.swellfundraising.com/about) [Affiliate Program](https://go.swellfundraising.com/referral-program-channel-partners) [Bloomerang Integration ](https://go.swellfundraising.com/en/bloomerang-integration-1)         info@swellfundraising.com ### Recent Blog Posts   Copyright Swell Fundraising 2026 [Terms of use](https://www.swellfundraising.com/terms-and-conditions) | [Privacy policy](https://www.swellfundraising.com/policy) ** ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/877713489/?guid=ON&script=0) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Brooke Battle", "url" : "https://blog.swellfundraising.com/author/brooke-battle" }, "dateModified" : "2019-08-27T05:40:38.953Z", "datePublished" : "2019-08-27T05:40:38.000Z", "headline" : "Attracting a Corporate Sponsor for Giving Tuesday", "image" : [ "https://blog.swellfundraising.com/hubfs/Blog%20header%20images%20(1).png" ], "mainEntityOfPage" : { "@id" : "https://blog.swellfundraising.com/attracting-a-corporate-sponsor-for-giving-tuesday", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.swellfundraising.com/hubfs/SwellBrand/Swell%20Logos/Swell_SOLO_blue.png" }, "name" : "Swell Fundraising" } } ```