“Our fundraising event creates so much awareness for our cause!"

How do you know?? We throw around “awareness building”, but how can you prove to your board and sponsors that you are truly increasing exposure for your mission?

There are measurable ways you can track the awareness of your fundraising event.

Website Traffic --Google Analytics

Facebook Page Likes -- Note the number of likes on your page 2 months before your event and again 1 week after the event. You can view detailed stats about your page's likes by going to the "View Insights" tab at the top of your organization's page.

Earned PR -- contact your media connections and ask for click-through rates on articles about your event. They have the information at their fingertips!

New Event Guests Organize your findings into an Event Report for your board. Download our template!