As a millennial, I view fundraising events in one of two ways: going to support a cause I care about or my friends are attending, or I go to have a certain experience. A commonality between both types of events is the assumption that there will be some element to gain in return for attending. Obviously the main reason to attend is the mission, but in reality, there still is an expectation that there will be a benefit provided, besides supporting the cause.

Here are 4 reasons of why a millennial (like me) would not attend your event:

Too lengthy
Make your event a manageable length of time. Today’s world is so fast paced, especially for college-aged millennials, so hosting an event that fits into a busy schedule is a must. Certain events are expected to last a certain amount of time, and violating that ‘social norm’ might hinder your event having the maximum turn out possible. A simple event should not last more than 2 hours, and be sure to specify if there's a program or if it's come-and-go. 

Lack of fluidity
Having an event that seems inconsistent with the mission of the organization will seem strange to me. I want to feel like my attendance or donation will be used to the maximum benefit, which is possible when there is a clear connection between the event itself and the actual cause it is supporting. Using consistent branding techniques and visuals to show how your donation or attendance supports the cause make people feel empowered and impactful.

Not interesting
Gaining awareness of your mission is pertinent to having a successful turnout at your event. While you already have a core group of supporters that will come to the event no matter how "fun" it seems, highlighting the event to gain new donors is crucial. The event title, features, venue, and social media presence are some defining factors for people who cannot decide if it is worth their while - particularly when millennials are deciding on how to spend their time. Having at least 2 social media accounts with consistent posting will get the attention of potential attendees. If the event doesn't sound interesting, I'm likely not going to attend.

No foreseeable benefits
Providing benefits for attendees creates a list of legitimate reasons for them to come to the event. When there is a lack of opportunities for networking, free stuff, or bragging rights, there will be a lower attendance because it does not seem like there would be a personal gain. Advertising the exciting parts of your event, like the free t-shirt give away, cool instagram photo opt, or any influential people attending, will make your event one that is looked forward to and talked about.

Want to know why a millennial WOULD go to your fundraising event? Click here for the flip-side.